Staying in a boutique hotel offers customers the chance to spend the night in a place with its own unique character and the best levels of service. Although they have been only a recent addition to the range of accommodation services, boutique hotels are an important and stimulating part of the market, and look set to continue with their success. They are going to be a part of this market for a long time to come.
The first hotel of this kind to open was in New York. When it appeared on the scene in 1984 it soon caught the attention of tourists and businesses alike. The vision behind it was of creating a revolution in the experience of the guest, making the accommodation an important part of the trip rather than just a place to sleep at night. Many other businesses have put their own twist on this idea since then, although not all have been successful.
There are a number of features that boutique hotels have in common, which separates them from the rest of the hospitality sector. The most successful attempts at running hotels of this type have been ones that concentrate on creating an environment where style and design are valued and given just enough of an individual look to mark them above their competitors.
This individuality is the key feature of all boutique hotels. Many of them have been set up in buildings that once served completely different purposes, and they have incorporated this old architecture into their character. Each boutique hotel aims to be recognizable, rather than repeating the bland old tried and tested rooms that conventional hotels have favored. The chosen style should be consistent in all aspects of the building and hotel experience. Every detail should be considered and matched to the character of the individual boutique hotel, so that guests are surrounded by a carefully constructed atmosphere, not just put in a normal hotel with a couple of stylish additions.
Boutique hotels tend to be a lot smaller than those associated with a chain. They pride themselves on providing the ultimate in service and quality. There is always someone available to help a guest as soon as they request anything, and the staff are trained to be polite and considerate, without being condescending or pushy. The attention to detail that has created the unique design continues once the hotel is in use, with every need being catered with quality. The guest should feel that they are staying in a room in which every detail has been carefully picked out, and all the furnishings and decorations are of the best quality.
The reason why small boutique hotels can survive alongside large and established brands and chains is that they offer an affordable yet stylish place for guests to stay, one which makes the hotel as important and exciting as the rest of the trip.